Linford Christie's rebellious Puma marketing stunt at 1996 Olympics, (which were sponsored by Reebok) Reebok held exclusive rights for marketing which triggered a private press conference where he revealed custom Puma logo
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Linford Christie - Wikipedia
Linford Christie's rebellious Puma marketing stunt at 1996 Olympics, (which were sponsored by Reebok) Reebok held exclusive rights for marketing which triggered a private press conference where he revealed custom Puma logo
Andrew Bloch on Twitter: "25 years ago, and still one of the most memorable PR stunts I've worked on... Linford Christie wears Puma contact lenses at the 1996 Olympic Games in Atlanta. (
36-year-old former Olympic champion Linford Christie, in London today (Friday) wearing a body-hugging silver suit which he sports for a TV commercial for sports company Puma, advertising their new Cell trainers. The